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decision-making

People Looking for Prestige Prefer “Big Ponds” Over Small Ones

Would you rather be the big frog in a small pond or the small frog in a big pond? The decision rests on culture: Chinese are more likely to choose the big pond than Americans.

For Decision-Makers Who Want the Best, Focus on the Strategy

In a recent study, social psychologists show that for maximizers, whether you feel good or bad after making a decision is not only a result of which option you chose, but also the process you took to make the decision.