Blogging about Behavioral Research for a General Audience

Although a great deal of social and personality psychology is potentially relevant to the general public, as a field, we often struggle to relay our knowledge in ways that are interesting and understandable to ordinary people. After editing nearly 350 blogs as the editors of SPSP's Character and Context blog site, we have learned a good deal about the common pitfalls that undermine members’ efforts to write about research. In this session, we will discuss the mindset one must adopt to write effectively for the public, the common errors writers make, and quick fixes for writing more interesting and impactful blogs. This session is intended for members who wish to write more effectively for the public, including those who don't even know where to begin.

Presented by: Mark Leary, Duke University