Psychological Reactance Theory: A theory of Motivation and Persuasion
Presented at Free-Form Fridays
The past two decades witnessed a surge in interest in psychological reactance theory (PRT). In brief, PRT is a motivation theory, used heavily in persuasion and health research, that outlines people's responses to freedom threats (e.g., being told what to do). The goal of this Free-Form Friday is to bring together scholars interested in investigating and applying this theoretical framework. We invite researchers with experience with PRT as well as those looking to learn the value of Jack Brehm’s theory.
Presented by: Benjamin Rosenberg, Dominican University and Jason Siegel, Claremont Graduate University