How do you communicate effectively and dramatically so that others want to read and hear what you have to say?

Writing the title and "teaser"

Good titles are short, informative, and fun but not so cute as to be obscure. The teaser is a short sentence or two following the title, which amplifies the title and should be intriguing enough to make the reader want to keep going.

Writing leads

Your lead (or “lede” to use the journalists’ spelling) is the opening sentence or paragraph that summarizes the most important aspects of the story, or says enough to invite the reader to want to read to the end to learn more (the answer to the question, the solution to the mystery, etc.). 

Writing and editing resources

Here are a few helpful links to get you started writing as a science communicator, blogger, science advocate, and science outreach enthusiast.